Coming in the aftermath of securing record third quarter financial results, Freeman is also president and CEO of the Grocery Manufacturers Association, “the leading representative of the $2.1trn food, beverage and consumer products industry”.
David Lopez, AGS president and chief executive officer, commented: “We are excited to welcome Geoff as a new independent director to the AGS board. Not only does he have a proven track record of effecting significant positive change in our industry, he is a recognized and respected business leader who brings deep strategic, operational and market development experiences that span across multiple industries.
“Geoff is an extraordinary executive and a great cultural fit, who brings a new perspective to our board and will be invaluable to the continued growth and success of AGS.”
During his five year AGA tenure, Freeman led the company a number of successes, including expanding its membership by 200 per cent, leading the firm through the overturning of PASPA, significantly improving relationships between tribal and commercial gaming operators and heading up the ‘Get to Know Gaming’ campaign aimed at focusing on the economic benefits gaming brings.
Freeman added: “I’m honored to join the AGS board of directors at such an exciting time in the company’s growth journey.
“Having worked closely with David Lopez and the entire AGS leadership team on numerous initiatives, including their annual GameON customer summit, I’m excited to help this passionate, experienced, innovative and intelligent team take the company to the next level.
“I have tremendous respect for the AGS Board, and I look forward to working with them to help AGS continue its momentum.”