Jungle Jackpot by free-to-play specialists SportCaller is a new £1m title, based on hit reality ITV series I’m a Celebrity Get Me Out of Here!
The latest entrant to the firm’s portfolio of products, and clients, is designed to try and connect Lottoland to a fresh mainstream audience.
The £1m jackpot FTP game has been rolled out to coincide with the current series of I’m a Celebrity Get Me Out of Here, hosted by Declan Donnelly and Holly Willoughby.
Jungle Jackpot, SportCaller’s first foray into mass-media events, offers players the chance to scoop a £1m jackpot, if they can correctly predict the the final placings of the 12 contestants in the TV show, by placing the individuals in the order within which they will leave the jungle.
A secondary prediction game, set to commence once evictions start, will also provide players with the chance to win smaller rewards and cash prizes, based on their following of the show and what’s happening day-to-day in the camp.
WHAT THEY SAY
Cillian Barry, SportCaller MD, explained: “It’s a real coup to be collaborating with Lottoland on a jackpot product which speaks to a broader demographic, over and above the sports betting community that is our usual focus.
“Our combined ability to deliver presents a genuine test case for FTP flourishing outside its original sporting-betting domain, by bringing to market a game that will appeal to the wider general public. Jungle Jackpot is a genuine industry-first for such a popular TV show.
“Novelty betting has been around for years with Paddy Power et al, but this game is now redefining novelty appeal for non-gambling-focused users. Jungle Jackpot sets a new standard for the next generation of online media consumers – it’s fun, fast, accessible and instantly immersive.
“In a typically standardised market for sign-up promotions and bonuses, SportCaller offers a third way to market. With our jackpot prediction games, we empower operators and media owners by converting traffic into transactional customer accounts, delivering trackable levels of increased player-activity and loyalty, which means clear, measurable payback.”
Nigel Birrell, CEO for Lottoland, commented: “The ability of SportCaller’s games to organically harness player engagement around sports events made them the perfect fit for this partnership. We’ve no doubt Jungle Jackpot will provide a real and immediate boost to both our acquisition and the cross-selling of Lottoland’s array of popular products.
“The social elements of this game can also deliver significant potential for growth. The main £1m Jungle Jackpot game gives every adult fan of the show the chance to win a lottery-level prize, from a simple prediction mechanic.
“After all, who doesn’t have an opinion on what will happen each year when this rag-tag group of celebs heads into the jungle? The daily prediction games also represent a very accessible way to make a prediction on who will leave the jungle next, giving viewers a chance to test their opinions for rewards, and ultimately a share of a £10,000 cash prize, if proving to be the ultimate jungle judge!”